FAQs

• 1. What are your fees?
• We charge a flat fee for half day, full day and two day programs, inclusive of preparation, development, research, delivery, hard copy manuals, catering if required, rooms (if on redact premises) video recording and post-program CD or online reports.
  
  Fees do not include interstate travel, accommodation and government taxes.
• 2. How many people can you train at a time?
• To make sure every participant receives focused attention and feedback, we limit participant numbers:
  Half day up to four participants (plus observers)
  Full day up to six participants (plus observers)
  Two day up to ten participants (plus observers)
  
  We also conduct one-on-one training sessions, typically in two to three hour sessions.
• 3. How do you conduct your sessions?
• Sessions start with an agreed timetable, objectives and structure that blends conceptual and practical content.
  
  We impart understanding of the key performance dimensions in and among simulated exercises. We ensure security and confidentiality
• 4. Who have you trained?
• Our trainees include CEOs, senior managers, public relations and marketing staff, field and operational spokespeople, line of business managers, government employees, consultants, lawyers, doctors, vets, scientists, technical experts, industry group leaders and cause advocates.
  
  We even train senior journalists and editors.
  
  Spokespeople we have trained represent:

  Multinational corporations	Not-for-profit groups
  Listed companies	Industry associations
  Government agencies	Small businesses

• 5. What are typical participant results?
• 1. Improved awareness of media processes and working methods
  2. Strengthened understanding of how to use PR
  3. Ability to prepare concise interview message plans
  4. Practical application of skills to enable accurate, clear and credible communication with media
  5. Improved confidence and professionalism in dealing with the media
  
  We offer organisations accurate and practical assessment of participants’ abilities, enabling appropriate release and control.
• 6. What are the typical organisation results?
• 1. Trained spokespeople who can effectively fulfil specific roles in a range of media scenarios
  2. Streamlined public relations processes and improved productivity
  3. Greater quality and quantity of publicity
  4. Lower-risk approach to managing company reputation
• 7. What are some of the topics your training covers?
• A typical media training workshop will cover topics including:
  1. How the media works
  2. What gets you in (and out of) the news
  3. Message structure and content
  4. Interview planning and control techniques
  5. The essential dimensions of persuasion
  6. Performing in specific media, organisational and issue contexts
  7. Physical aspects of presentation
  
  Following your brief and prior to delivery we develop every program to incorporate the elements necessary to achieving your training goals.
• 8. What training locations and facilities do you offer?
• We have in-house training facilities in Sydney, Brisbane and in Melbourne. We also conduct training on client premises, or hire private rooms for an additional fee at market rates.