What we do

Crisis communication training

A typical workshop will cover topics including:

1. How to deliver a media statement, announcement, conference
2. Avoiding missteps and traps
3. Understanding the emotional and values dimensions
4. Is this an incident, issue or crisis?
5. How the media will behave and what they look for
6. How to see the crisis through
7. Issue and crisis simulation

Program benefits

1. Strengthens ability of spokespeople to communicate accurately, credibly and confidently with media in a variety of situations, including business-as-usual and issue and crisis scenarios
2. Identifies areas of message and spokesperson strength and weakness
3. Encourages clearer understanding of media and crisis communication processes